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Imagine a radio station that plays popular songs
that contain only positive, uplifting lyrics. And instead of
trite, tiresome DJ chatter, announcers encourage their audience
with quotes from great thinkers and motivators. Listeners are
provided with helpful, tips on health, exercise, money management,
even parenting and social skills.
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If this is the kind of station you've dreamed of finding,
don't look for it on your radio dial. You're more likely to hear it the next
time you go shopping. It's called Up2U Radio, a new, syndicated audio service
for retail businesses. The product is being offered by
Rise Radio LLC, an Atlanta based
communications and marketing firm. |
UP2U
Radio is a real breakthrough in the field of
audio entertainment and messaging for corporate and retail
environments," says Rise Radio President and CEO Art
Scott. "The lessons we learned while building a custom,
in-store radio network for Kroger
Supermarkets, laid the foundation for UP2U
Radio," Scott said. "Kroger Store managers noticed
that the positive music and messaging on Kroger Radio had
a significant impact on the morale and performance of their
personnel. In addition, they associated the increased length
of store visits and greater impulse spending by customers
to the station's ability to target advertising at the point
of sale," Scott continued.
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Listen to our
Demo to hear
the more subtle aspects of Rise Radio's unique concept. The
programming is more akin to a major market radio station
than simple background music.
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This is due, in part to the custom
station jingles and on air production provided by Rise Radio's
strategic partner, Dallas, Texas based TM
Century, Inc. TMCI is widely considered to be
one of the world's premiere music and production resources.
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"We have identified
a growing trend toward "narrow-casting" and "niche
marketing within the advertising industry," says Dave Graupner
TMCI President, CEO. "In designing custom radio stations
for corporate and retail businesses, we believe Rise Radio is
at the forefront of this important market segment," Graupner
continued. "Our role, in the endeavor, is to assist Rise
Radio in providing clients with music, jingle and advertising
production services that rival those heard on the world's top
radio stations", Graupner added.
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Program content isn't the only point
of difference Rise Radio offers retail customers. Instead of being
delivered by satellite to the end user, UP2U Radio uses proprietary
software, developed by Smarts Broadcasting,
Inc. of Emmetsburg, Iowa.
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Learn More about On-Air Digital |
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"The software, hardware package we've designed for
Rise Radio allows their current clients to have a different, customized
radio station at each location," states John Schad,
Smarts Broadcasting
President. |
"A special, Internet connection to Rise Radio's central
server in Dallas, enables retail customers to target advertising
and corporate messaging to the individual store level,
" Schad noted. |
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A recent article in a national business publication used the
term "news related stress syndrome" to describe our frustration with the mass
media. The story cited fatigue, poor job performance, irritability and, in some
cases, depression among workers who were constantly exposed to negative news and
crass entertainment. In some ways, the media is getting to be like the weather;
almost everyone complains about it but no one does anything about it. No one,
that is, until Rise Radio.
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Listen up the next time you visit a shopping mall, specialty
retailer or convenience store. There's a good chance these
forward thinking businesses will be offering their customers
a breath of fresh air called
UP2U Radio.
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